L to R: Chuck Kendall, 3 Massey Company
Representatives, William Kendall
Chuck Kendall
plow lays then working with the tractors. When Chuck came back
from the service in 1945, he jumped right in to help at the store,
though he didn’t know a thing about tractors.
Chuck helped his dad at the store for many years before
officially taking over in 1963. During this time, he built an
attractive front counter, a spectacular display case and with
signage and he built up the business that had been dwindling
over the years. Once ownership transferred to Chuck, he made
some significant changes. The business at the time resided in
downtown Yankton, just south of what is now Hatch furniture. He
relocated the store to 1500 Broadway, right beside what is now
Luken Memorial and gave it a new name, Kendall Implement.
Connie recalls their move to the new location on Broadway and
the clutter they worked in while setting up the new store. While
they were setting up, she recalls how farmers had followed them
and were trying to order while they were unpacking, so they had to
rummage through boxes to find what they needed.
One distinct moment at the new store will always stand out
to Connie. About a week after they moved, the store was bustling
with customers. A farmer came through the door and said,
“President Kennedy was shot today.”
“Nobody said a word. It was just the quietest afternoon,” she
explained. “That was a blow. I’ll never forget that.”
With Chuck’s limited knowledge of tractors, he realized that he
needed a mechanic to help in the shop. He contacted Connie’s
brother in Sioux Falls, Oscar Nysven, who agreed to join his staff.
Connie also found herself working right along with Chuck at the
store. She started off doing the bookkeeping though she didn’t
care for it that much.
“What I really wanted to do was to be out in the store visiting
with people,” she explained. When they had the opportunity to hire
a bookkeeper, they seized it and Connie then became a full-time
parts ma’am. She remembers the day that Chuck told her that
he, his dad and Oscar were going to the warehouse to set up
some machinery and Connie could stay back and run the store. By
herself.
She remembers that she wasn’t too nervous about that day
but does recall her first stressful experience that came from it.
A gentleman that she knew from Yankton Auto Salvage called
and asked her if they had spark plugs for a 1944 Massey-Harris
tractor.
She laughed. “I said, ‘I don’t know!’” The expression on her
face made me laugh right along with her. She continued, “I didn’t
know a spark plug from anything!” He came down to the shop
and helped her look. Together they found the spark plugs that he
needed.
When I asked her if the men gave her any grief because
they thought she didn’t know tractors since she was a lady, she
laughed and explained that the men were easier to work with than
some of the women at her previous job at Montgomery Ward.
vKENDALL continued on page 15
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